SHE [email protected] Conference 2018







National Palace of Culture

SHE [email protected] Conference 2018: Bringing the feminine touch to the world of technology and innovation.

Did you know that there are twice as many women in tech in Bulgaria compared to the European average? In fact, Bulgaria ranks #1 for female ICT specialists in Europe. This encouraging number is just one of the reasons Sofia is proud to set the stage for this year’s European Conference for Women’s Leadership in the Digital Economy, which will gather over 250 representatives of the business, non-profit and public sectors from all over Europe.

Hosted by the Bulgarian Center of Women in Technology, the [email protected]’s mission is to inspire and provoke more women and girls to confidently take on professional and leadership roles across the digital industry. The conference will be the focal point female leaders from all over Europe converge. Ways to support and encourage the active participation and contribution of women to the digital economy will be discussed. 

For more information visit the website of SHE [email protected] Conference here.

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12 April 2018 | Thursday

08:30 - 09:30


9:30 - 9:45

Welcome address

Yordanka Fandakova - Mayor of Sofia; Lilyana Pavlova - Minister of the Bulgarian Presidency of the Council of the EU 2018; Video welcome address

9:45 – 10:00

Welcome Keynote: [email protected]

Sasha Bezuhanova - Chair of Board at Bulgarian Centre of Women in Technology; Sheryl Sandberg - Video welcome address

10:00 - 10:15

Keynote: Ruling the policies with а feminine touch

Mariya Gabriel - European Commissioner for Digital Economy and Society

10:15 - 10:30

Keynote: Women and men in ICT jobs across the EU

Lina Salanauskaite – Researcher at European Institute for Gender Equality (EIGE)

10:30 - 12:00

Session 1: SHE is a leader

10:30 – 10:45

Keynote: Leadership with а Bulgarian flavor

Mina Dimitrova - Head of Central Go To Market EMEA, Google

10:45 – 11:00

Keynote: Talking is for women, networking is for men. Think again

Mary-Jo de Leeuw - Founder and VP of Women in Cyber Security Foundation (WiCS) and Partner Cyber Security and Innovation at Revnext

11:00 – 11:15

Keynote: Driving business success with the power of diversity

Cait O'Riordan - Chief Product and Information Officer at Financial Times

11:15 - 11:30

Interview: Embracing diversity includes everyone

Guest: Bart De Vries - President of IPRA; Moderator: Mariya Gergova-Bengtsson, CEO and Founder at United Partners

12:10 – 13:30

Session 2: SHE is digital

12:10 – 12:35

5x5 mini Keynotes: I’m a digital womаn

Zornitsa Roussinova - Deputy Minister of Labour and Social Policy; Kristina Stoitsova - Senior Director, Professional Services Center of Excellence, VMware; Sabela Garcia Cuesta - Program Manager at Next Media Accelerator Hamburg; Janna Cosby - Executive Producer at XVP Studios; Isabelle Dumortier - Serial Digital entrepreneur

12:35 -13:00

Panel Discussion: Digital Femininity

Moderator: Réka R. Artner - Curator at TEDxVienna

13:00– 13:20

Fireside Chat: She knows, he knows

Hristo Hristov - CEO at Netinfo; Anna Atanasova - Student at King’s College London; Host: Boyan Benev, Digital and social entrepreneur, SHYN

14:30 - 15:45

Session 3: SHE starts up with impact

14:30 - 14:45

Keynote: We just want to change the world - what do women entrepreneurs do different

Larissa Best - Founder and Director at EQUILIBRE and President of LBAN

14:45 - 15:15

5x5 mini Keynotes: I’m a game changer

Lubomila Jordanova - Founder and CEO at Plan A; Magi Pashova - Food Revolution; Iva Gumnishka - Founder at Human in the Loop; Ina Abadjieva, Rosy Paunova - Founding CEOs at Rosey’s Mark; Olga Mineva - Author and coordinator of the EMPROVE project

15:15 - 15:45)

Firesidechat: She’s got no money in the naging Partner and Founder of Experior Venture Fund Vasil Terziev - Partner at 11.2 and Co-founder at Telerik Acabank (why is it harder for women entrepreneurs to raise money)

Marzena Bielecka - Managing Partner and Founder of Experior Venture Fund; Vasil Terziev - Partner at 11.2 and Co-founder at Telerik Academy; Host: Rumen Iliev - Partner at Launchub

16:15 - 17:00

Session 4: SHE is a diva

in her career, family and anywhere else

16:15 - 16:30

Keynote: How is that possible at all?

Liisi Toom - Owner of Persoonibrändi Agentuur, Estonia

16:30 - 16:45

Keynote: I did that with grace and a lot of sleep

Rumyana Trencheva - Managing Director at SAP, SEE

16:45 - 17:00

Keynote: Start small, dream big

Petya Petkova, Moryana Filipova, Ralitsa Bankova

17:00 - 17:30


Host - Sasha Bezuhanova; Mini Keynote: Big news - Entrepregirl International /5 Entrepregirl representatives/ ; Signing an agreement - Coalition “Women [email protected] for Europe”

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